Privacy Policy
Your privacy is important to us. This policy explains what information we collect and how we use it.
Last updated: May 19, 2026
1. Who We Are
The Christmas Lights Experts ("we," "us," or "our") is a family-owned Christmas light installation company based in Plano, Texas, serving Dallas-Fort Worth and North Texas since 2009. This privacy policy applies to www.christmaslightsexpertsdfw.com and all related landing pages.
If you have questions about this policy, contact us:
- Phone: (469) 970-2715
- Email: thechristmaslightsexperts@gmail.com
- Location: Plano, Texas
2. Information We Collect
When you request a quote or contact us, we collect:
- Contact information: Name, email address, phone number, and property address
- Service details: Information about your property (home type, size, design preferences) needed to provide an accurate quote
- Communications: Records of emails, texts, calls, and form submissions you send us
- Photos (if you provide them): Photos of your property you send us to help us prepare a quote
When you visit our website, we may also automatically collect:
- Device information: Browser type, operating system, IP address
- Usage information: Pages viewed, time on site, referring URL
- Cookies: Small data files used for analytics and ad performance measurement
3. How We Use Your Information
We use your information to:
- Respond to your quote requests and inquiries
- Schedule and provide Christmas light installation services
- Communicate with you about scheduling, service, and follow-up
- Send occasional emails about seasonal booking (you may opt out anytime)
- Improve our website and services
- Measure the performance of our advertising
- Comply with legal obligations
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We only share information with:
- Service providers: Email/SMS providers, scheduling software, and payment processors needed to operate our business
- Crew members: Address and scheduling details needed to install at your property
- Analytics & advertising platforms: Google Analytics, Google Ads, and similar tools to measure performance (this is aggregated and de-identified where possible)
- Legal compliance: If required by law, subpoena, or court order
5. Cookies & Tracking Technologies
Our website uses cookies and similar technologies for:
- Essential functions: Making the site work properly
- Analytics: Understanding how visitors use our site (Google Analytics)
- Advertising: Measuring the performance of our Google Ads, Meta Ads, and other digital advertising
- Conversion tracking: Knowing when an ad led to a quote request
You can disable cookies in your browser settings. Doing so may affect site functionality.
6. Third-Party Services
We use the following third-party services, each with their own privacy policies:
- Google Analytics: Website usage analytics — Google's privacy policy
- Google Ads: Ad measurement and remarketing — Google's privacy policy
- Meta (Facebook/Instagram) Ads: Social media advertising — Meta's privacy policy
- Cloudflare: Website hosting and security — Cloudflare's privacy policy
7. Your Rights
You have the right to:
- Access: Request a copy of the personal information we hold about you
- Correct: Update or correct your information
- Delete: Request deletion of your information (subject to legal record-keeping requirements)
- Opt out: Stop receiving marketing emails by clicking "unsubscribe" or contacting us
- Object: Object to certain types of processing
To exercise any of these rights, contact us at thechristmaslightsexperts@gmail.com or (469) 970-2715.
8. Data Security
We take reasonable steps to protect your information from unauthorized access, alteration, or disclosure. We use secure encrypted connections (HTTPS) on our website, secure email services, and limit access to personal information to authorized personnel only. However, no system is 100% secure, so we cannot guarantee absolute security.
9. Data Retention
We keep your personal information only as long as needed for the purposes described in this policy, typically:
- Quote requests: Up to 3 years from the last contact
- Customer records: Up to 7 years after the last service (required for tax and warranty records)
- Website analytics: Standard Google Analytics retention (up to 26 months)
10. Children's Privacy
Our services are not directed to children under 13. We don't knowingly collect personal information from children. If you believe we have, contact us and we'll delete it.
11. Texas Residents (Including DFW)
As a Texas-based business serving DFW homeowners, we comply with all applicable Texas privacy laws. Texas residents may have additional rights regarding their personal information. Contact us to learn more or exercise these rights.
12. California Residents (CCPA)
If you're a California resident visiting our site, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what information we collect, request deletion, and opt out of any "sale" of personal information (we don't sell information).
13. Changes to This Policy
We may update this privacy policy periodically. The "Last updated" date at the top reflects the most recent revision. Material changes will be noted on this page.
14. Contact Us
Questions about your privacy? Contact us:
- Phone or text: (469) 970-2715
- Email: thechristmaslightsexperts@gmail.com
- Address: Plano, Texas